Cities Crack Down On Delivery Apps Huge Commissions In Pandemic
For an idea of why independent restaurants have long complained about food delivery apps, just ask Anil Bathwal, who owns The Kati Roll Company, a group of New York City restaurants serving Indian street food.
Bathwal relied on a handful of food apps to supplement his dining-in purchases, despite hefty commissions the apps tack on to every sale; he used Grubhub-owned Seamless, Uber Eats, Postmates and other food-ferrying services.
If someone ordered two kati rolls for about $12, the apps took a hefty chunk of that sale: roughly a 17% commission on top of a fee for delivering the food to someone's door. In the end, Bathwal said, that kati roll purchased on the delivery app would net his restaurant about $7.
App commissions were more manageable when it represented a smaller segment of overall revenue. But the pandemic changed that.
"That's the only game right now. There's no other way for people to get business because of the lockdown," Bathwal says. "If it starts becoming 30%, 40%, 50% of your business, it is not incremental business — it is your business."
With already thin profit margins further diluted by the app fees, Bathwal could not justify keeping his six locations open. He temporarily shuttered all of his restaurants with hopes of reopening, when he can, on a pared-down menu emphasizing items that are the most affordable to make.
He expects food delivery apps to represent a sizable portion of his sales when he can restart his business, but he is not yet sure whether he will be able to make the numbers work out.
In a bid to help struggling restaurants, cities from Seattle to Washington, D.C., are passing caps restricting how much food apps can charge to deliver meals. The food delivery apps have different ways of devising fees, but they tend to be in the range of 20% to 40% of how much a restaurant makes in app-generated revenue.
On Wednesday, New York became the latest city to pass commission limits: third-party delivery services will not be able to charge more than 15% per order, and the tech companies cannot add more than 5% for other fees, like credit card processing and for better placement on the apps.
Councilman Mark Gjonaj, who sponsored the bill, said the food delivery apps have placed some restaurants on life support, but it is not sustainable.
"Without them, it's an instant death. With them, it's a slow death," Gjonaj said in an interview.
Grubhub, which controls two-thirds of New York City's food delivery market, claims the commission ceiling could have an unintended consequence for restaurants.
"Any arbitrary cap — regardless of the duration — will lower order volume to locally-owned restaurants, increase costs for small business owners, and raise costs on customers," Grubhub spokesman John Collins said in a statement. "Delivery workers would have fewer work opportunities and lower earnings. We also believe that any cap on fees represents an overstep by local officials and will not withstand a legal challenge."
A spokesperson for Postmates said in a statement that limiting commissions makes it harder to operate and "kills the whole industry's ability to provide the services restaurants need to stay open during this national emergency."
Lawyer Gregory Frank is skeptical about this reasoning. Frank filed a federal lawsuit in Manhattan last month seeking class-action status accusing Grubhub, Doordash, Postmates and Uber Eats of ripping off both customers and restaurants.
Frank points to a clause in the contracts restaurants and the food delivery apps agree to that prohibits owners from charging delivery customers more than people who dine in, even though delivery costs more.
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